Digital Marketing

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Our experience in the digital marketing sphere makes us uniquely placed to help small businesses
with their digital strategies.

We understand that the lack of skilled digital marketing professionals available to guide and support a small business can pose great challenges,
but with our support, you can achieve it. When you work with us, you will get a Digital Marketing Strategy Manager who will work with you to
understand your unique requirements. Typically Digital Marketing falls into the four broad categories that we work with:

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Pay-Per-Click Advertising or Search Engine Marketing

Pay-per-click advertising (PPC) or Search engine marketing (SEM) – Buying traffic through paid search listings.

Our process is as follows:

01
Define advertising platform – Google, 
Facebook, Linkedin etc.
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Define goals and research target audience
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Keyword research and competition analysis
04
Write a killer Ad copy
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Develop an effective landing page with a clear Call to Action button
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Create different Ad positions, copies and landing page combinations
07
Evaluate quality score and adjust the campaign
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Increase budget for top performing keywords

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Earning traffic through unpaid or free listings.
Your small business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online
marketing; it remains one of the single most important components of any small business branding efforts and digital marketing presence.

Our Process

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Analyzing website, competitors and the keywords.
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Optimizing website for links, meta-tags, content and more
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Link building through search engine submission, Social Bookmarking, Local business listings and more
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Content generation through Articles, Press Releases, Blogs, Questions and Answers and more

Social Media Marketing

Content Marketing or Social Media Marketing (SMM) is all about storytelling. It is a long-term strategy,
based on building a strong relationship with customers, by giving them valuable content that is highly relevant to
them on a consistent basis.

We will create and maintain your social media pages like Blogs, Facebook, Linkedin, Twitter, Instagram and our experienced
team of content writers create high quality content to post on these social media sites on hourly, daily or weekly basis.

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Pay-per-click advertising (PPC) or Search engine marketing (SEM) – Buying traffic through paid search listings.

Our process –

– Define advertising platform – Google, Facebook, linkedin
– Define Goals and research target audience
– Keyword research and competition analysis
– Write a killer Ad copy
– Develop an effective landing page with a clear Call to Action button
– Create different Ad positions, copies and landing page combinations
– Evaluate quality score and adjust the campaign
– Increase budget for top performing keywords

 

Content marketing or Social Media Marketing (SMM) is all about storytelling. It is a long-term strategy, based on building a
strong relationship with customers, by giving them valuable content that is highly relevant to them on a consistent basis. We will
create and maintain your social media pages like Blogs, Facebook, Linkedin, Twitter, Instagram and our experienced team of
content writers create high quality content to post on these social media sites on hourly, daily or weekly basis.

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Email marketing

We’ll help you better engage with your customers and prospects. We have a proven track record for helping our clients get more from their online marketing efforts—delivering technical solutions backed by smart strategy that generate leads, increase sales and build strong relationships with customers and prospects. At Symphony, we get you powerful results through powerful and proven process.

Step 1:  Create Compelling content by making sure it has
– A compelling subject line
– It has a personal touch
– One central idea
– A clear call to action
– and is relevant to audience
Step 2:  Powerful and effective tools: Best designs still get best results and designing email is no longer a complex task if we use the right tools like drag and drop builder, WYSIWYG editor
Step 3:  Test delivery: Even the best emails in the world won’t give results if it never reaches your target audience. We test the deliverability of the emails by ensuring it displays correctly on all devices including desktop, mobile and tablets; formatting it in both HTML and Text to ensure readability in all email clients; and by doing a Spam Analysis
Step 4: Segmenting Audience
It is very important to segment the content to recipients interests, geography, or purchasing power. This allows us to send more targeted content to each of the user and hence greater chance of success
Step 5: Timing is everything: Based on the type of industry and target audience, we use tools to analyze what is best day to send email and what is the best time of the day.
Step 6: Track, Analyze and Adjust: We track metrics which determine the effective ness of the entire campaign and study these metrics to improve and adjust

© 2017 Symphony Software